COMSTRAT 381 – Media Strategies and Techniques is a writing course offered by The Edward R. Murrow College of Communication at Washington State University. The course is designed for undergraduate students who are poised to generate or improve expertise in writing for marketing and advertising on multiple media platforms including traditional media (print, broadcast, outdoor) and digital media (online advertising, blogs, web content, and social media). Think of this course as “writing for multiple mediums” using best practices and industry standards for advertising, promotional communications, storytelling, and campaigns. When you leave this class you will have a series of written and visual pieces worthy of your portfolio, as well as the confidence to tackle any task handed to you. It is my goal to aid in your success and growth as a marketing professional.
The COMSTRAT 381 Syllabus has more information about course objectives and policies, a list of graded assignments, and WSU academic policies.
Clinical Assistant Professor
Office Phone: 509-335-5452
Office: 207 MURR
Office Hours: MWF, 11am-12pm or by appointment
WSU Profile Page (Chris Cooney)
Chris Cooney is a Clinical Assistant Professor of Communication and the Director of Digital Initiatives for The Edward R. Murrow College of Communication. He has more than 23 years of professional experience, with a focus on strategic marketing, communication, advertising and cross-platform content creation. Chris is a proven leader, team builder, innovator and creative professional.
Other courses at WSU taught by Chris Cooney:
Consumer Behavior and Brand Development – COMSTRAT 564