Course Overview

COMSTRAT 381 – Media Strategies and Techniques is a writing course offered by The Edward R. Murrow College of Communication at Washington State University. The course is designed for undergraduate students who are poised to generate or improve expertise in writing for marketing  and advertising on multiple media platforms including traditional media (print, broadcast, outdoor) and digital media (online advertising, blogs, web content, and social media). Think of this course as “writing for multiple mediums” using best practices and industry standards for advertising, promotional communications, storytelling, and campaigns. When you leave this class you will have a series of written and visual pieces worthy of your portfolio, as well as the confidence to tackle any task handed to you. It is my goal to aid in your success and growth as a marketing professional.

The COMSTRAT 381 Syllabus has more information about course objectives and policies, a list of graded assignments, and WSU academic policies.

Course Instructor

Chris Cooney

Chris Cooney

Clinical Assistant Professor
Office Phone: 509-335-5452

Office: 207 MURR
Office Hours: MWF, 11am-12pm or by appointment
WSU Profile Page (Chris Cooney)

Linked In: www.linkedin.com/in/chriscooney/
Twitter: cooney

Chris Cooney is a Clinical Assistant Professor of Communication and the Director of Digital Initiatives for The Edward R. Murrow College of Communication. He has more than 23 years of professional experience, with a focus on strategic marketing, communication, advertising and cross-platform content creation. Chris is a proven leader, team builder, innovator and creative professional.

Other courses at WSU taught by Chris Cooney:


Advertising Agency Operations and Campaigns – COMSTRAT480

Media Strategies and Techniques – COMSTRAT383

Multimedia Content Creation – COM210


Consumer Behavior and Brand Development – COMSTRAT 564

Professional Multimedia Content Creation – COM561


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s